01
Find the opportunity
Strategy
We define what the site needs to achieve, who it needs to move, and the clearest route between the two.
- Digital strategy
- Website planning
- Information architecture
- Conversion
Digital experience studio
We don’t just build websites.
We accelerate businesses.
Founded by Lagan Bajaj and Ritvik Singh. Custom websites, brand design, UI/UX, Next.js, performance and security — working as one.
- 01Design
- 02Build
- 03Accelerate
Five shipped projects — live sites, demos and a security product.
ScrollSelected work
Work that already exists.
Live products, brand sites and demonstration work. Capability shown through things you can open, use, and judge for yourself.
05
Projects
01Ritvik SinghPersonal brand
02POSHAK / SWADISHE-commerce
03Aurelia DentalHealthcare
04SolenneHospitality
05SentinelSecurity product
01Ritvik SinghPersonal brand
02POSHAK / SWADISHE-commerce
03Aurelia DentalHealthcare
04SolenneHospitality
05SentinelSecurity product
What we do
Every layer, working as one.
From brand and strategy to the last security check, we connect every discipline needed to turn an idea into a digital product people trust.
02
Define the identity
Brand Design
We build the visual and verbal system a product needs before the interface — so the website feels like one brand, not a collection of pages.
- Positioning
- Logo & mark
- Visual language
- Typography & color
- Brand guidelines
03
Shape the experience
UI/UX Design
Distinctive interfaces with a clear next step — built around real people, not decoration for decoration’s sake.
- UX research
- Wireframes
- UI design
- Design systems
- Prototyping
04
Build the product
Web Development
Custom Next.js and React engineering that turns the system into a fast, resilient product your team can actually operate.
- Custom websites
- SaaS websites
- E-commerce
- Web applications
- CMS integrations
05
Remove the friction
Performance
Speed, discoverability, and technical quality are engineered into the build instead of patched in before launch.
- Core Web Vitals
- Image optimization
- SEO fundamentals
- Caching
- Monitoring
Brand designHow we do it
From ambition to a system people recognize.
Brand work at Catalyst is built to ship into a real product — not a logo left stranded in a presentation.
Start a brand project- 01
Listen
Audience, competitors, ambition, and what’s already working — or not.
- 02
Position
A clear promise, personality, and message hierarchy the brand can stand on.
- 03
Design
Mark, type, color, and visual rules that hold up on a site, not just a deck.
- 04
Systemize
Guidelines and assets so the identity stays consistent as the product grows.
06Our differentiator
Security
A polished interface means little if the foundation is exposed. Every build is hardened from architecture through deployment.
How we secure a build- 01Security headers
- 02Content Security Policy
- 03Authentication hardening
- 04Secure deployment
- 05Vulnerability assessment
- 06Attack-surface awareness
How we work
Six stages. One continuous path.
From the first conversation to a live product — every stage has a job, an owner, and a clear finish line.
01Direction
02Creation
03Delivery
No black box. You always know what we are solving, what comes next, and what done looks like.
Stage 01Direction
01 / 06In this stage
Discover
Understand the business, audience, competitors and objectives before a single layout is drawn.
Outcome
A shared brief and clear problem to solve.
Progress17%
Discovery to launch — without losing the plot between stages.
Transparent · Accountable · ContinuousWhy Catalyst
The difference lives below the surface.
Good-looking is the baseline. We combine clear intent, technical integrity, and room to evolve — so the work keeps creating value after launch.
Our standard, every project
01Intent
A reason before a render.
Every decision starts with the job the product needs to do.
Purpose before pages
A website should never exist simply because a business “needs a website.” It should have a job.
Strategy before pixels
We understand the business before designing the interface.
02Trust
Quality people can feel.
Fast, secure experiences turn a polished interface into a credible business.
Performance that converts
It should communicate, build trust, perform, and convert — not just look finished.
Security by design
Security is considered during development, not after launch.
03Longevity
Original now. Adaptable next.
Custom foundations give the product room to change as the business does.
Built from scratch
No cookie-cutter templates when your business needs something better.
Built to evolve
Your website should be able to grow with your business.
Built with purpose. Engineered for what comes next.
The Catalyst standardAbout Catalyst
Two people.
No handoffs.
Product thinking and security engineering stay in the same room, from the first decision to the production deploy.
One small, accountable studio
Founder 01
Product & design
Lagan Bajaj
Co-founder
Lagan leads what the business feels like online — brand, structure, and interface. She treats a website as a product: what it says, how it moves, and why someone should act. The visual language and conversion path start with her.
Founder 02
Engineering & security
Ritvik Singh
Co-founder
Ritvik builds the system underneath — performance, security, and the tools that have to hold up in the open. Cybersecurity analyst by training: offensive testing, detection, and DLP. He ships the engineering, including Sentinel.
Visit portfolio ↗Engagements
Built around the work. Not a package.
Every engagement is shaped by the problem, the surface area, and the standard the product has to meet. You get a defined scope — not a generic tier with a page allowance.
Clear scope · Clear outcome
01
Scale
How much surface area the product needs.
- Pages
- Content
- Functionality
02
Experience
How distinct and considered it needs to feel.
- UX depth
- Design system
- Motion
03
Systems
What it needs to connect and operate.
- CMS
- E-commerce
- Integrations
04
Standard
The technical bar the product has to clear.
- Performance
- Accessibility
- Security
The first step
Tell us what needs to change. We’ll define the right engagement.
FAQ
Straight answers. No script.
How long a custom website takes, whether we design from scratch, hosting, CMS, SEO, security and what happens after launch.
10 questions
01Getting started
Timeline, first steps, and how a project begins.
Most websites take 4–10 weeks from discovery to launch, depending on scope, content readiness and integrations. You’ll get a clear timeline after the first conversation.
Send the project form or email us. We’ll review the brief, ask the right questions, and propose a scoped next step — usually a paid discovery or a defined build.
02The build
What we design, build, and harden into the product.
Yes. We design and engineer custom websites around your brand, customers and goals — not a recycled template with new colors.
Yes. We regularly replace sites that look dated, load slowly, or fail to convert. We keep what works, rebuild what doesn’t, and migrate content carefully.
Yes. We integrate headless or traditional CMS tools when your team needs to edit content without touching code.
Technical SEO is part of every build: metadata, structure, performance, sitemaps and indexability. Content strategy and ongoing SEO can be scoped separately.
Yes. Beyond marketing sites we build web applications, customer portals and product interfaces when the work calls for it.
Security is part of the build: HTTPS/TLS, security headers, CSP, input validation, secure deployment and attack-surface awareness. We don’t bolt it on after launch.
03After launch
What happens once the site is live.
We deploy to modern infrastructure such as Vercel and Cloudflare, set up domains and DNS, and leave you with a stable production environment.
Yes. After launch we can retain for updates, monitoring, dependency hygiene and iterative improvements.
Still deciding
Ask the real question. We’ll answer it plainly.
Your business moves. We make it move faster.
Let’s build digital experiences that create movement.